Sponsored Discovery
Place your brand inside the GreatNight experience as users browse events, venues, and things to do.
Reach Consumers When They’re Out Living
Put your brand in the middle of real-world moments.GreatNight connects brands with socially active consumers while they’re deciding where to go, what to do, what to drink, what to wear, and what to experience next.
Reach the people who are going places.
Unlike traditional digital advertising that reaches people while they’re scrolling at home, GreatNight reaches consumers in the context of going out.
Whether you sell beverages, apparel, beauty products, consumer electronics, automotive products, financial services, or lifestyle goods, GreatNight helps your brand become part of the experience.
Your Customer Is Already Going Out
Every week, GreatNight users discover events, make plans with friends, explore restaurants and nightlife, join social conversations, and decide how they want to spend their time.
Those moments create powerful opportunities for brands.
- A tequila brand can reach people looking for tonight’s happy hour.
- A fashion brand can reach someone planning what to wear to a concert.
- A rideshare, automotive, or insurance brand can reach consumers preparing to move around the city.
- A beauty brand can reach people getting ready for a night out.
- A beverage or snack brand can become part of a festival, watch party, concert, or weekend plan.
GreatNight gives brands a way to show up when the product actually makes sense.
More Than Impressions. Context.
Most digital advertising is built around demographics and browsing behavior.
GreatNight adds another signal:
What is this person about to do?
Our platform understands the events, venues, neighborhoods, activities, and social plans attracting consumers across the city.
That allows advertisers to align campaigns with real-world intent and cultural moments.
Target campaigns around:
- Concerts and festivals
- Sporting events
- Nightlife
- Dining and happy hours
- College homecomings
- Conferences and conventions
- Holidays and celebrations
- Neighborhoods and entertainment districts
- Major cultural moments
- Weekend and nightlife activity
Your brand doesn't need a storefront to be locally relevant.
Become Part of the Plan
GreatNight isn't just an event directory.
People use GreatNight to decide what they're doing and who they're doing it with.
That creates opportunities for brands to participate naturally in the experience.
Sponsored Plans
Associate your brand with curated plans around concerts, sporting events, festivals, holidays, and nightlife.
Presented by [Your Brand]
Offers & Rewards
Give GreatNight users branded rewards, product offers, samples, or promotional incentives tied to going out and participating in the city.
Event & Cultural Sponsorships
Own high-interest moments such as:
- Atlanta Homecoming Weekend — Presented by [Brand]
- Where to Watch the Championship — Presented by [Brand]
- Atlanta Festival Guide — Presented by [Brand]
Geo-Targeted Campaigns
Reach consumers in specific cities, neighborhoods, entertainment districts, or areas surrounding major events.
From Advertising to Activation
GreatNight can extend campaigns beyond the screen.
Brands can combine digital media with real-world activations including:
- Product sampling
- Event sponsorships
- VIP experiences
- Giveaways
- Influencer partnerships
- Branded GreatNight Plans
- QR-driven promotions
- Rewards and offers
- On-site activations
The result is a campaign consumers can see, experience, share, and remember.
Built for Lifestyle Brands
GreatNight is especially valuable for brands whose products naturally intersect with social experiences.
Beverage & Spirits
Become part of happy hours, nightlife, concerts, sporting events, and celebrations.
Fashion & Apparel
Reach consumers preparing for concerts, dates, festivals, nightlife, and special events.
Beauty & Personal Care
Connect with consumers during the moments when getting ready is part of the experience.
Automotive & Mobility
Reach people moving around the city for entertainment, dining, and events.
Consumer Electronics
Engage highly social, mobile-first consumers in lifestyle environments.
Financial Services
Reach consumers spending on entertainment, dining, travel, experiences, and everyday lifestyle purchases.
Food & Snacks
Connect products with watch parties, festivals, concerts, nightlife, and social gatherings.
Travel & Hospitality
Reach people exploring the city and looking for what to do next.
Your Brand Can Own the Moment
GreatNight organizes the city around the moments people care about.
That gives advertisers the opportunity to move beyond buying impressions and instead own culturally relevant moments.
Imagine:
Illustrative concepts only. These examples do not represent announced sponsorships or partnerships.
Atlanta Homecoming Weekend
Presented by Nike
Atlanta's Best Game-Day Plans
Presented by Coca-Cola
Where Atlanta Is Watching the Finals
Presented by Michelob ULTRA
The GreatNight Summer Festival Guide
Presented by American Express
Instead of interrupting the consumer experience, your brand becomes part of it.
Reach an Audience That Actually Goes Out
GreatNight is built for socially active consumers who spend money on experiences.
Our audience uses GreatNight to discover what's happening, coordinate with friends, attend events, explore the city, and find their next experience.
For advertisers, that means access to consumers during some of the most valuable moments in their week:
- Where should we go?
- What should we do?
- Who should we invite?
- What should we buy?
Make Your Brand Part of Their Great Night
Whether you're launching a new product, supporting a national campaign, activating around a major event, or building awareness with urban consumers, GreatNight can create a campaign around the moments that matter.
Don't just advertise to the audience.
Be part of what they're doing.
Tell us about your brand
Share your details to discuss a custom campaign. For self-service ads, use the ad portal.
Loading the secure HubSpot form…